Blog

Thoughts, insights, and perspectives on UX design, industry trends, and lessons learned throughout my design journey.

November 15, 2025

The Conversion Copy Problem Most E-commerce Sites Have (And How I Fix It in Hours, Not Days)

How I partner with AI to write and audit conversion copy faster—while maintaining the strategic thinking and brand voice that actually converts.

Conversion Optimization AI Design Copywriting

November 14, 2025

Direct Sales vs. Traditional E-Commerce: What Designers Need to Know

Understanding the critical differences between designing for direct sales platforms and traditional e-commerce, drawn from years of experience with both PetSmart.com and three complete redesigns of PlexusWorldwide.com.

E-Commerce Direct Sales UX Best Practices

November 9, 2025

How AI Helps Me Deliver Faster Without Cutting Corners

AI has cut my design process time by 40% while improving quality. Here's how I use it for brainstorming, reviews, and catching errors—without losing the human judgment that makes design work.

AI Design Design Process Productivity

November 4, 2025

Why Your Website Redesign Should Include an AI-Powered UX Audit

AI can transform your UX audit process—analyzing analytics data, running heuristics evaluations, and uncovering conversion opportunities that traditional audits miss. Here's how I'm using it to deliver deeper insights in less time.

UX Audit AI Design Conversion Optimization

October 21, 2025

Your Competitor's Design Isn't Worth Copying

That big competitor's design pattern? It might be solving a completely different problem—or it might just be wrong. Here's how to evaluate design patterns based on your actual context, not someone else's constraints.

Design Strategy UX Best Practices Product Development

October 14, 2025

Your A/B Test Isn't Telling You What You Think It Is

Most teams run A/B tests wrong: improper sample sizes, premature endings, and surface-level analysis that misses the real story. Here's how to actually extract meaningful insights from your tests.

A/B Testing Conversion Optimization Analytics

October 7, 2025

Stop Asking Users What They Want

Users are terrible at telling you what they need. They'll request features they'll never use. Here's how to ask the right questions—ones that reveal actual behavior instead of hypothetical preferences.

User Research UX Best Practices Design Strategy

October 2, 2025

Designing for Accessibility: Beyond Compliance

Why accessibility should be a core design principle, not a checkbox exercise, and practical tips for creating inclusive experiences.

Accessibility Inclusive Design UX Best Practices

September 28, 2025

If Your Pricing Requires a Flowchart, You Have a UX Problem

Complex pricing kills conversions. When users can't quickly understand what they'll pay and why, they leave. Here's how to simplify pricing without sacrificing revenue.

Pricing Strategy Conversion Optimization UX Best Practices

September 24, 2025

Mobile-First Is Killing Your Desktop Conversions

Mobile-first design led to better mobile experiences—and worse desktop ones. Desktop users have different needs, behaviors, and expectations. Here's how to serve both without compromising either.

Responsive Design Conversion Optimization UX Best Practices

September 21, 2025

Most E-Commerce Sites Are Designed for Browsing, Not Buying

Beautiful product galleries don't convert if users can't quickly find what they need and complete their purchase. Here's how to design for buyers with intent, not casual browsers.

E-Commerce Conversion Optimization UX Best Practices

September 17, 2025

You Don't Have a Design Problem, You Have a Clarity Problem

Beautiful interfaces can't fix unclear value propositions. Most UX issues aren't about aesthetics—they're about users not understanding what you do, why it matters, or what to do next.

UX Best Practices Conversion Optimization Content Strategy

September 14, 2025

Your Enrollment Flow Is Why Distributors Quit in Month One

Direct sales companies lose 40-60% of new distributors within 30 days—often before they make a single sale. The problem isn't the business model. It's the terrible enrollment and onboarding experience.

Direct Sales UX Best Practices Enrollment Flow

September 11, 2025

Mobile-First Design: Why It's Still Critical in 2025

Understanding why mobile-first design remains essential and how to implement it effectively in modern web projects.

Mobile Design Responsive Design Best Practices

September 10, 2025

Why Your Dev Team Hates Your Designer (And How to Fix It)

Designers create beautiful mockups that ignore technical reality. Developers get handed impossible specs with no edge cases documented. Here's how to bridge the gap and build better products together.

Design Process Development Team Collaboration

September 7, 2025

Compliance Killed Your User Experience (And How to Fix It Without Getting Sued)

Direct sales companies face brutal compliance requirements that destroy UX. But legal protection and good user experience aren't mutually exclusive. Here's how to balance both.

Direct Sales Compliance UX Best Practices

September 3, 2025

The $50K Mistake Hiding in Your Checkout Flow

One friction point in your checkout is costing you thousands in lost revenue. Here's how to find it, fix it, and recover the money you're leaving on the table every month.

E-Commerce Conversion Optimization Checkout Flow

August 31, 2025

Template Sites Work... Until They Don't

Templates get you launched fast and cheap. Then your business grows, customer needs evolve, and suddenly your template becomes a cage. Here's when to use templates and when to invest in custom design.

Design Strategy UX Best Practices Business Growth

August 21, 2025

Building Design Systems That Actually Get Used

Lessons learned from creating and maintaining design systems that teams actually adopt and use consistently.

Design Systems Team Collaboration Design Process

July 31, 2025

Why User Research Should Never Be Optional

Exploring the critical role of user research in creating successful products and why skipping this step is a recipe for failure.

User Research UX Best Practices Design Process

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