Blog

Thoughts, insights, and perspectives on UX design, industry trends, and lessons learned throughout my design journey.

January 19, 2025

Direct Sales vs. Traditional E-Commerce: What Designers Need to Know

Understanding the critical differences between designing for direct sales platforms and traditional e-commerce, drawn from years of experience with both PetSmart.com and three complete redesigns of PlexusWorldwide.com.

E-Commerce Direct Sales UX Best Practices

February 29, 2024

Designing for Accessibility: Beyond Compliance

Why accessibility should be a core design principle, not a checkbox exercise, and practical tips for creating inclusive experiences.

Accessibility Inclusive Design UX Best Practices

February 19, 2024

Mobile-First Design: Why It's Still Critical in 2024

Understanding why mobile-first design remains essential and how to implement it effectively in modern web projects.

Mobile Design Responsive Design Best Practices

January 27, 2024

Building Design Systems That Actually Get Used

Lessons learned from creating and maintaining design systems that teams actually adopt and use consistently.

Design Systems Team Collaboration Design Process

January 14, 2024

Why User Research Should Never Be Optional

Exploring the critical role of user research in creating successful products and why skipping this step is a recipe for failure.

User Research UX Best Practices Design Process

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