About Me
Digital Experience Leader with 18+ Years
I'm a digital experience architect specializing in transforming business objectives into exceptional user experiences. Based in Scottsdale, Arizona, I leverage AI-powered tools and modern frameworks (React, Angular, component-based architectures) to accelerate product development while maintaining design excellence.
My expertise encompasses AI-enhanced design workflows, atomic design systems, data-driven UX research, A/B testing, digital marketing strategy, and cross-functional team leadership. I combine traditional UX principles with cutting-edge solutions—using AI for rapid prototyping and intelligent automation alongside contemporary frameworks—always in service of meaningful business outcomes and delightful user experiences.
Professional Experience
Founder & Principal Designer
Savelle LLC • March 2021 - Present
Scottsdale, AZ
Providing comprehensive digital experience design and development services to clients across multiple industries. Specializing in AI-augmented workflows that accelerate delivery timelines while maintaining design quality. Leveraging modern frameworks and design systems to create scalable, maintainable solutions that drive measurable business results.
Digital Experience Director
Green Compass, LLC • February 2024 - November 2024
Scottsdale, AZ
Led comprehensive digital transformation initiatives, implementing modern development practices and data-driven strategies to optimize performance and user engagement.
- Architected multi-channel digital marketing strategies leveraging analytics for campaign optimization
- Built and mentored high-performing digital marketing team with agile workflows
- Spearheaded component-based design systems and reusable pattern libraries
- Directed responsive web development using modern frameworks ensuring accessibility compliance
- Established robust analytics infrastructure with custom dashboards for real-time monitoring
UI/UX Designer
iFoodDS • January 2020 - March 2021
Scottsdale, Arizona
Modernized user experience for a complex agriculture SaaS platform serving both mobile and desktop users.
- Redesigned core workflows reducing task completion time and support tickets
- Implemented responsive design patterns with modern JavaScript frameworks
- Collaborated with backend developers to optimize API integration
Front-end UI Developer
SyberSafe • February 2019 - November 2019
Chandler, Arizona
Contributed to the design and development of a cybersecurity compliance SaaS platform.
- Built scalable UI components using Angular and .NET frameworks
- Created comprehensive brand identity and marketing collateral
- Implemented responsive layouts optimized for complex data visualization
UI/UX Designer
Plexus Worldwide • August 2016 - February 2019
Scottsdale, AZ
Pioneered digital design function for marketing team, leading three major platform redesigns.
- Architected custom e-commerce platform and back-office dashboard serving thousands
- Developed atomic design system improving design-to-development handoff by 60%
- Conducted extensive A/B testing and analytics analysis for iterative improvements
Senior Web Designer
PetSmart • September 2015 - July 2016
Greater Phoenix Area
Contributed to major e-commerce redesign initiative focused on conversion optimization.
- Participated in comprehensive site redesign based on A/B testing and heat mapping
- Managed homepage experience including high-profile Universal Studios partnership
- Optimized checkout flows to increase conversion rates
Earlier Roles
2006 - 2015
Prior experience includes positions at HomeSmart, Simple Sites, Xhibit Corp, and Zion & Zion, where I designed interactive museum exhibits, e-commerce platforms, and digital marketing campaigns for clients like General Motors, Arizona Science Center, and Sotheby's.
Skills & Expertise
Design
- UX/UI Design
- Atomic Design Systems
- User Research
- A/B Testing
- AI-Enhanced Workflows
Development
- React & Angular
- Component Architecture
- Responsive Design
- Accessibility (WCAG)
- Performance Optimization
Strategy
- Digital Marketing
- E-commerce Optimization
- Analytics & ROI
- Team Leadership
- Cross-functional Collaboration
What People Say
"It was an honor to work with Savelle and be mentored in the art of weaving storytelling through design. He is full of incredible ideas and his depth of knowledge in design and development was critical to the success of many projects we worked on together. Don't come to Savelle if you're looking for cookie-cutter work - but if you're looking for innovation, imagination, and magic, he's your guy!"
"If you seek a designer so bright,
Savelle's vision will surely delight.
With style that's unique,
And creativity peak,
Your project will soar to new heights!"
"Savelle is one of the most talented UX experts I've had the pleasure of working with. Within a very short period of time after his hire, he was knocking out work items and client side code. The impact of his effort and his work will be felt for a very long time. It seemed like every day, he was revealing a new talent. My favorite Savelle anecdote is the time he re-designed the product logo, and came up with something better than the marketing company effort after doodling for about 10 minutes. Simply amazing."
"On the team he was the go-to 'finisher' for his development-side colleagues. His ability to quickly turn 'programmer UI' into something awesome is a super power. Savelle is patient and has a pretty solid understanding of that middle ground between development and the desired outcome of an elegant design. His communication skills are second to none in this area."
"His grasp of design processes around UI/UX is clear in his work. Savelle was a frequent collaborator within the dev process and is a key reason the application has been received with praise universally by customers and investors. I could always count on Savelle to be positive, solution oriented, and supportive of his fellow teammates at any given time of the journey. I would hire/work with Savelle again without hesitation. I can't wait to see what he does next!"
Education
BA in Game Design
Collins College
2003 - 2006
Studied Game Design, Graphic Design, Computer Science, and Computer Arts
Let's work together
I'm always interested in hearing about new projects and opportunities. Whether you need a design partner, consultant, or full-time addition to your team, let's connect.