Designer. Builder. Desert dweller.

This is my own shop. I take on client work and build my own products, and I run on an AI-augmented workflow that lets me move fast without cutting corners.

• Designed and built Card Ritual, a tarot journaling app, solo: product design, front and back end code, and brand
• Use Claude and Claude Code every day, from early concepts to shipped code

I owned the digital side of the customer journey at this CBD wellness company: enrollment, branding, email, video, and the back office. It's a heavily regulated industry, so compliance had to be built into almost everything.

• Redesigned the back office and self-service support tools, cutting customer service calls by 25%
• Simplified the enrollment flow, which dropped cart abandonment by 12% and increased enrollments by 15%
• Directed brand and content across email, social, web, and video, and built a design system so campaigns shipped faster

Redesigned the core product for an agriculture software company, used on phones and desktop by people in the field and in the office.

• Reworked the main workflows so common tasks took fewer steps and generated fewer support tickets
• Rebuilt the interface with a modern JavaScript framework so it worked the same across devices
• Worked closely with the backend team to keep the front end and the API in sync

Built the front end for a cybersecurity compliance platform used by more than 50,000 people, working alongside the dev team.

• Built UI components in Angular and .NET
• Designed the brand identity and marketing materials
• Built layouts for dense data and dashboards that held up across screen sizes

I was the first dedicated designer on the marketing team and led three major platform redesigns over two and a half years.

• Designed and built a custom e-commerce platform, replicated site builder, and back-office dashboard used by thousands of ambassadors
• Built an atomic design system with a Sketch component library that cut design-to-development handoff time by 60%
• Ran ongoing A/B tests to keep improving the product based on real data

Worked on the e-commerce redesign for a site with millions of monthly visitors, where even small changes had a big ripple effect.

• Owned the homepage experience, the highest-traffic page on the site
• Led design for the Universal Studios "Secret Life of Pets" brand partnership
• Reworked the checkout flow so more of that traffic converted

Before that, roles at HomeSmart, Simple Sites, Xhibit Corp, and Zion & Zion took me through real estate tools, custom client sites, interactive museum exhibits, and e-commerce and marketing work for clients like General Motors, the Arizona Science Center, and Sotheby's.

Studied Game Design, Graphic Design, Computer Science, and Computer Arts