About Me

Digital Experience Leader with 18+ Years

I'm a digital experience architect specializing in transforming business objectives into exceptional user experiences. Based in Scottsdale, Arizona, I leverage AI-powered tools and modern frameworks (React, Angular, component-based architectures) to accelerate product development while maintaining design excellence.

My expertise encompasses AI-enhanced design workflows, atomic design systems, data-driven UX research, A/B testing, digital marketing strategy, and cross-functional team leadership. I combine traditional UX principles with cutting-edge solutions—using AI for rapid prototyping and intelligent automation alongside contemporary frameworks—always in service of meaningful business outcomes and delightful user experiences.

Professional Experience

Founder & Principal Designer

Savelle LLC • March 2021 - Present

Scottsdale, AZ

Providing comprehensive digital experience design and development services to clients across multiple industries. Specializing in AI-augmented workflows that accelerate delivery timelines while maintaining design quality. Leveraging modern frameworks and design systems to create scalable, maintainable solutions that drive measurable business results.

Digital Experience Director

Green Compass, LLC • February 2024 - November 2024

Scottsdale, AZ

Led comprehensive digital transformation initiatives, implementing modern development practices and data-driven strategies to optimize performance and user engagement.

  • Architected multi-channel digital marketing strategies leveraging analytics for campaign optimization
  • Built and mentored high-performing digital marketing team with agile workflows
  • Spearheaded component-based design systems and reusable pattern libraries
  • Directed responsive web development using modern frameworks ensuring accessibility compliance
  • Established robust analytics infrastructure with custom dashboards for real-time monitoring

UI/UX Designer

iFoodDS • January 2020 - March 2021

Scottsdale, Arizona

Modernized user experience for a complex agriculture SaaS platform serving both mobile and desktop users.

  • Redesigned core workflows reducing task completion time and support tickets
  • Implemented responsive design patterns with modern JavaScript frameworks
  • Collaborated with backend developers to optimize API integration

Front-end UI Developer

SyberSafe • February 2019 - November 2019

Chandler, Arizona

Contributed to the design and development of a cybersecurity compliance SaaS platform.

  • Built scalable UI components using Angular and .NET frameworks
  • Created comprehensive brand identity and marketing collateral
  • Implemented responsive layouts optimized for complex data visualization

UI/UX Designer

Plexus Worldwide • August 2016 - February 2019

Scottsdale, AZ

Pioneered digital design function for marketing team, leading three major platform redesigns.

  • Architected custom e-commerce platform and back-office dashboard serving thousands
  • Developed atomic design system improving design-to-development handoff by 60%
  • Conducted extensive A/B testing and analytics analysis for iterative improvements

Senior Web Designer

PetSmart • September 2015 - July 2016

Greater Phoenix Area

Contributed to major e-commerce redesign initiative focused on conversion optimization.

  • Participated in comprehensive site redesign based on A/B testing and heat mapping
  • Managed homepage experience including high-profile Universal Studios partnership
  • Optimized checkout flows to increase conversion rates

Earlier Roles

2006 - 2015

Prior experience includes positions at HomeSmart, Simple Sites, Xhibit Corp, and Zion & Zion, where I designed interactive museum exhibits, e-commerce platforms, and digital marketing campaigns for clients like General Motors, Arizona Science Center, and Sotheby's.

Skills & Expertise

Design

  • UX/UI Design
  • Atomic Design Systems
  • User Research
  • A/B Testing
  • AI-Enhanced Workflows

Development

  • React & Angular
  • Component Architecture
  • Responsive Design
  • Accessibility (WCAG)
  • Performance Optimization

Strategy

  • Digital Marketing
  • E-commerce Optimization
  • Analytics & ROI
  • Team Leadership
  • Cross-functional Collaboration

What People Say

"Savelle played a central role in elevating Atana's digital presence during a period when we were juggling a lot of moving parts. He contributed to nearly every area of our front-end experience, including navigation, blog structure, email templates, landing pages, and even the training portal. He handled all of it while working within the constraints of our existing Salesforce and Magento systems, which required both creativity and patience."

"What stood out to me was his ability to maintain a high standard of design while staying grounded in the practical needs of the business and the realities of our audience. He understood that our workplace training users needed clarity above all else, and he consistently delivered solutions that balanced usability, brand consistency, and visual quality."

"He was also an excellent remote collaborator. He communicated clearly, responded quickly, and reliably turned high-level or ambiguous requests into work that needed very little refinement. That kind of partnership made my job significantly easier."

"If you are looking for someone who can work across a wide variety of digital projects, adapt to your existing platforms, and bring a thoughtful balance of design intuition and business sense, don't hesitate to hire Savelle."

HJ
Heather Jablow
Vice President of Marketing, Atana Inc

"Working with Savelle wasn't like working with a typical designer - it felt more like having a co-founder who just happened to be insanely talented at UX. When we were drowning in the complexity of 13 RV dealership locations and needed customers to actually find what they were looking for, Savelle didn't just design a filter system. He got in the weeds with us, understood our sales team's pain points, and built something that made everyone's life easier. That's rare."

"Then we threw him the Van Up curveball - a completely new brand, e-commerce platform, service tracker, and lifestyle blog all rolled into one. Most designers would've buckled under that scope. Savelle thrived. He helped us figure out who we were as a brand while simultaneously building the entire digital experience from scratch."

"What I appreciated most was that he never made us feel like 'the client' - he made us feel like collaborators. He'd push back when our ideas were overcomplicated, suggest things we hadn't thought of, and move fast without cutting corners. When you're launching something new, that kind of partnership is everything."

"If you need someone who can think strategically, move quickly, and actually give a damn about whether your business succeeds - not just whether the design looks pretty - call Savelle. Just be ready to keep up, because he doesn't mess around."

BF
Brian Fidler
Former Head of Marketing, La Mesa RV & Van Up

"Savelle is one of the most talented UX experts I've had the pleasure of working with. Within a very short period of time after his hire, he was knocking out work items and client side code. The impact of his effort and his work will be felt for a very long time. It seemed like every day, he was revealing a new talent. My favorite Savelle anecdote is the time he re-designed the product logo, and came up with something better than the marketing company effort after doodling for about 10 minutes. Simply amazing."

"On the team he was the go-to 'finisher' for his development-side colleagues. His ability to quickly turn 'programmer UI' into something awesome is a super power. Savelle is patient and has a pretty solid understanding of that middle ground between development and the desired outcome of an elegant design. His communication skills are second to none in this area."

"His grasp of design processes around UI/UX is clear in his work. Savelle was a frequent collaborator within the dev process and is a key reason the application has been received with praise universally by customers and investors. I could always count on Savelle to be positive, solution oriented, and supportive of his fellow teammates at any given time of the journey. I would hire/work with Savelle again without hesitation. I can't wait to see what he does next!"

DK
Daniel Kruger
VP of Software Development, SyberSafe

"It was an honor to work with Savelle and be mentored in the art of weaving storytelling through design. He is full of incredible ideas and his depth of knowledge in design and development was critical to the success of many projects we worked on together. Don't come to Savelle if you're looking for cookie-cutter work - but if you're looking for innovation, imagination, and magic, he's your guy!"

"If you seek a designer so bright,
Savelle's vision will surely delight.
With style that's unique,
And creativity peak,
Your project will soar to new heights!"

CK
Caitlin Kelly
UX Designer, Green Compass

Education

BA in Game Design

Collins College

2003 - 2006

Studied Game Design, Graphic Design, Computer Science, and Computer Arts

Let's work together

I'm always interested in hearing about new projects and opportunities. Whether you need a design partner, consultant, or full-time addition to your team, let's connect.