There's a moment right before someone becomes a customer, a patient, a member. Their thumb hovers. They're deciding whether to trust you.
Enrollment flows, dashboards, and websites. And I build them with code.
View case study
A from-scratch distributor enrollment flow for a CBD wellness company, designed to launch in 90 days and cut customer service calls by 25%.
View case study
A patient and practitioner dashboard system for an at-home Omega-3 blood test, now used by roughly 30,000 patients and 5,000 medical professionals.
View case study
A solo-built tarot journaling web app, three months from concept to launch, grown from nine years of personal daily practice.
View case study
A tablet-first rebuild of a food-safety compliance app used across the agriculture supply chain, restructuring 3k+ forms into role-based navigation and nearly doubling adoption.
View case study
A sitewide navigation and homepage redesign for a 1M-page e-commerce catalog, reordering the shopping experience around the pet instead of the product category.
Conversion isn't a trick, it's earned. Enrollment flows, pricing moments, and health data all hinge on whether someone believes what the screen is telling them. I design for that belief first.
18 years of A/B tests, user research, and analytics taught me to argue with data, not taste. Every case study here ends in a number because that's how design earns its seat.
I build what I design — React, Astro, design systems, production code. No handoff loss, no 'that's not what the mockup looked like.' The design you approve is the product you get.