There's a moment right before someone becomes a customer, a patient, a member. Their thumb hovers. They're deciding whether to trust you.
For health and wellness products — enrollment flows, dashboards, patient-facing experiences. And I build them with code.
Two decades, brands you know
Design, measured
0 years
designing and shipping digital products
0%
fewer support calls after the Green Compass redesign
~0k
patients using the Yoli dashboard system
0 days
from design to launch on a 0-to-1 enrollment flow
Featured work
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A from-scratch distributor enrollment flow for a CBD wellness company, designed to launch in 90 days and cut customer service calls by 25%.
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A patient and practitioner dashboard system for an at-home Omega-3 blood test, now used by roughly 30,000 patients and 5,000 medical professionals.
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A solo-built tarot journaling web app, three months from concept to live product, grown from nine years of personal daily practice.
How I think
01
Conversion isn't a trick, it's earned. Enrollment flows, pricing moments, and health data all hinge on whether someone believes what the screen is telling them. I design for that belief first.
02
Two decades of A/B tests, user research, and analytics taught me to argue with data, not taste. Every case study here ends in a number because that's how design earns its seat.
03
I build what I design — React, Astro, design systems, production code. No handoff loss, no 'that's not what the mockup looked like.' The design you approve is the product you get.