For health and wellness products. And I build them with code.
Enrollment flows, patient dashboards, and conversion systems. 18 years of experience, currently building with Claude and Claude Code daily.
Recent projects and case studies
Green Compass
As Director of Digital Experience, I led all aspects of the digital customer journey for a growing CBD wellness company — enrollment design, branding, email marketing, video production, and back office systems — in one of the most regulated industries in e-commerce.
Card Ritual
A tarot journaling web app designed for practitioners who have outgrown every passive app they've tried. Built solo in three months — concept, design, development, and brand. No outside interpretations. No algorithms. Just you, the cards, and your own lived experience.
If you're hiring for a senior or lead product design role, or want to talk about enrollment and conversion work, reach out.
Get in touch