There's a moment right before someone becomes a customer, a patient, a member. Their thumb hovers. They're deciding whether to trust you.

I design that moment.

For health and wellness products. And I build them with code.

Featured Work

Recent projects and case studies

Green Compass

A from-scratch distributor enrollment flow for a CBD wellness company, designed to launch in 90 days and cut customer service calls by 25%.

Years 2023–2024

Role Freelance → Director of Digital Experience

Scope 0 to 1 Enrollment System · UX/UI · Team Direction

Card Ritual

A solo-built tarot journaling web app, three months from concept to live product, grown from nine years of personal daily practice.

Years 2026

Role Founder, sole designer and engineer

Scope Product Design · UX/UI · Full-Stack Development · Brand

Yoli

A patient and practitioner dashboard system for an at-home Omega-3 blood test, now used by roughly 30,000 patients and 5,000 medical professionals.

Years 2025

Role Product Designer, sole designer on the dashboard system

Scope 0 to 1 Dashboard System · Multi-role UX · Health Data Visualization

If you're hiring for a senior or lead product design role, or want to talk about enrollment and conversion work, reach out.