There's a moment right before someone becomes a customer, a patient, a member. Their thumb hovers. They're deciding whether to trust you.

Green Compass

As Director of Digital Experience, I led all aspects of the digital customer journey for a growing CBD wellness company — enrollment design, branding, email marketing, video production, and back office systems — in one of the most regulated industries in e-commerce.

Card Ritual

A tarot journaling web app designed for practitioners who have outgrown every passive app they've tried. Built solo in three months — concept, design, development, and brand. No outside interpretations. No algorithms. Just you, the cards, and your own lived experience.