Case studies

The work.

Each project here is a real problem, a real constraint, and a measured result — the design thinking is the point, not just the screens.

01

Green Compass

2023–2024
Green Compass: Enrollment Flow, Built from Nothing — Green Compass case study View case study

A from-scratch distributor enrollment flow for a CBD wellness company, designed to launch in 90 days and cut customer service calls by 25%.

Role Freelance → Director of Digital Experience
Scope 0 to 1 Enrollment System · UX/UI · Team Direction
02

Yoli

2025
Yoli: Patient & Practitioner Dashboard — Yoli case study View case study

A patient and practitioner dashboard system for an at-home Omega-3 blood test, now used by roughly 30,000 patients and 5,000 medical professionals.

Role Product Designer, sole designer on the dashboard system
Scope 0 to 1 Dashboard System · Multi-role UX · Health Data Visualization
03

Card Ritual

2026
Card Ritual: Solo Full-Stack Build — Card Ritual case study View case study

A solo-built tarot journaling web app, three months from concept to live product, grown from nine years of personal daily practice.

Role Founder, sole designer and engineer
Scope Product Design · UX/UI · Full-Stack Development · Brand
04

iFoodDS

2020–2021
iFoodDS: Agriculture Compliance App Rebuild — iFoodDS case study View case study

A tablet-first rebuild of a food-safety compliance app used across the agriculture supply chain, restructuring 3k+ forms into role-based navigation and nearly doubling adoption.

Role UX/UI Designer, research through redesign
Scope User Research · Multi-Role UX · Information Architecture · Tablet Redesign
05

PetSmart

2015–2016
PetSmart: Homepage & Navigation Redesign — PetSmart case study View case study

A sitewide navigation and homepage redesign for a 1M-page e-commerce catalog, reordering the shopping experience around the pet instead of the product category.

Role Senior Web Designer
Scope Navigation Architecture · Homepage · Listing & Detail Pages · Campaign Design